/* Abuela María — sitio comercial B2B
   Concepto: "papel de fábrica" — fondo blanco limpio, bloques color masa tostada,
   rojo de marca como único acento fuerte, amarillo mantequilla solo en sellos. */
:root{
  --rojo:#c8202f;        /* rojo de marca (logo / botones) */
  --rojo-osc:#9e1622;
  --cacao:#33201a;       /* texto principal, tostado oscuro */
  --cacao-2:#6b5249;     /* texto secundario */
  --masa:#f6efe7;        /* bloques de sección */
  --masa-2:#ecdfd1;      /* bordes y divisores */
  --mantequilla:#f4c046; /* sellos y etiquetas */
  --blanco:#ffffff;
  --verde-wa:#1f9d55;
  --f-display:"Bricolage Grotesque","Nunito",system-ui,sans-serif;
  --f-body:"Nunito",system-ui,-apple-system,"Segoe UI",sans-serif;
  --radio:14px;
  --ancho:1180px;
  --sombra:0 10px 30px -18px rgba(51,32,26,.45);
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--f-body);font-size:17px;line-height:1.6;color:var(--cacao);background:var(--blanco);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--rojo)}
a:hover{color:var(--rojo-osc)}
:focus-visible{outline:3px solid var(--mantequilla);outline-offset:2px;border-radius:4px}
h1,h2,h3{font-family:var(--f-display);line-height:1.12;letter-spacing:-.015em;text-wrap:balance;margin:0 0 .5em;color:var(--cacao)}
h1{font-size:clamp(2.1rem,4.6vw,3.6rem);font-weight:800}
h2{font-size:clamp(1.6rem,3vw,2.4rem);font-weight:750}
h3{font-size:1.25rem;font-weight:700}
p{margin:0 0 1em}
.wrap{max-width:var(--ancho);margin:0 auto;padding-inline:20px}
.lead{font-size:1.15rem;color:var(--cacao-2);max-width:62ch}
.eyebrow{display:inline-block;font-size:.78rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--rojo);margin-bottom:.8rem}
.sello{display:inline-block;background:var(--mantequilla);color:var(--cacao);font-weight:800;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;padding:.35rem .7rem;border-radius:6px;transform:rotate(-1.5deg)}
.skip{position:absolute;left:-999px;top:0;background:var(--cacao);color:#fff;padding:.6rem 1rem;z-index:100}
.skip:focus{left:1rem}

/* barra superior */
.topbar{background:var(--cacao);color:#f3e6da;font-size:.85rem}
.topbar .wrap{display:flex;flex-wrap:wrap;gap:.4rem 1.4rem;justify-content:center;padding-block:.45rem}
.topbar a{color:#fff;text-decoration:none;font-weight:700}

/* header */
.header{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(8px);border-bottom:1px solid var(--masa-2)}
.header .wrap{display:flex;align-items:center;gap:1rem;padding-block:.7rem}
.logo{display:flex;align-items:center;text-decoration:none;flex-shrink:0}
.logo img{height:52px;width:auto}
.logo .wordmark{font-family:var(--f-display);font-weight:800;font-size:1.5rem;color:var(--rojo);line-height:1}
.nav{margin-left:auto;display:flex;align-items:center;gap:.25rem}
.nav a{color:var(--cacao);text-decoration:none;font-weight:700;padding:.5rem .75rem;border-radius:8px;font-size:.98rem}
.nav a:hover,.nav a[aria-current="page"]{background:var(--masa);color:var(--rojo)}
.nav .dd{position:relative}
.nav .dd>button{font:inherit;font-weight:700;color:var(--cacao);background:none;border:0;padding:.5rem .75rem;border-radius:8px;cursor:pointer;font-size:.98rem}
.nav .dd>button:hover{background:var(--masa);color:var(--rojo)}
.nav .dd-menu{position:absolute;top:100%;left:0;min-width:250px;background:#fff;border:1px solid var(--masa-2);border-radius:12px;box-shadow:var(--sombra);padding:.4rem;display:none}
.nav .dd:hover .dd-menu,.nav .dd:focus-within .dd-menu{display:block}
.nav .dd-menu a{display:block}
.menu-btn{display:none;margin-left:auto;background:none;border:1px solid var(--masa-2);border-radius:10px;padding:.5rem .7rem;font:inherit;font-weight:800;color:var(--cacao);cursor:pointer}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;font-family:var(--f-body);font-weight:800;font-size:1rem;text-decoration:none;border-radius:999px;padding:.85rem 1.4rem;border:2px solid transparent;cursor:pointer;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-rojo{background:var(--rojo);color:#fff}
.btn-rojo:hover{background:var(--rojo-osc);color:#fff}
.btn-borde{background:transparent;border-color:currentColor;color:var(--cacao)}
.btn-borde:hover{background:var(--masa);color:var(--cacao)}
.btn-wa{background:var(--verde-wa);color:#fff}
.btn-wa:hover{background:#178044;color:#fff}
.btn-claro{background:#fff;color:var(--rojo)}
.btn-claro:hover{background:var(--masa);color:var(--rojo-osc)}
.btns{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.4rem}

/* hero */
.hero{padding-block:clamp(2.5rem,6vw,5rem);background:linear-gradient(180deg,var(--masa) 0%,#fff 100%)}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(1.5rem,4vw,3.5rem);align-items:center}
.hero-copy{min-width:0}
.hero h1 em{font-style:normal;color:var(--rojo)}
.hero-figure{position:relative}
.hero-figure .sello{position:absolute;left:-10px;bottom:22px;z-index:2;font-size:.9rem;padding:.55rem .9rem}

/* placeholders de imagen */
.ph{position:relative;margin:0;border-radius:var(--radio);overflow:hidden;background:repeating-linear-gradient(135deg,var(--masa) 0 14px,var(--masa-2) 14px 15px);aspect-ratio:4/3;max-width:100%}
.ph::after{content:attr(data-label);position:absolute;inset:auto 12px 12px 12px;font-size:.78rem;font-weight:700;color:var(--cacao-2);background:rgba(255,255,255,.85);padding:.35rem .6rem;border-radius:8px}
.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.ph.tall{aspect-ratio:4/5}
.ph.wide{aspect-ratio:16/9}

/* franja de beneficios */
.franja{background:var(--rojo);color:#fff}
.franja ul{list-style:none;margin:0;padding:1.1rem 0;display:grid;grid-template-columns:repeat(4,1fr);gap:1rem}
.franja li{display:flex;align-items:center;gap:.6rem;font-weight:800;justify-content:center;text-align:left}
.franja svg{flex-shrink:0}

/* secciones */
.sec{padding-block:clamp(3rem,7vw,5.5rem)}
.sec-masa{background:var(--masa)}
.sec-head{max-width:720px;margin-bottom:2.2rem}
.grid{display:grid;gap:1.4rem}
.g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.5rem,4vw,3.5rem);align-items:center}
.split>*{min-width:0}

/* tarjetas de producto */
.card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--masa-2);border-radius:var(--radio);overflow:hidden;text-decoration:none;color:var(--cacao);transition:box-shadow .2s ease,transform .2s ease}
.card:hover{box-shadow:var(--sombra);transform:translateY(-2px);color:var(--cacao)}
.card .ph{border-radius:0}
.card-body{padding:1.1rem 1.2rem 1.3rem;display:flex;flex-direction:column;gap:.35rem;flex:1}
.card-body h3{margin:0}
.card-body p{margin:0;color:var(--cacao-2);font-size:.97rem}
.card-body .mas{margin-top:auto;padding-top:.6rem;font-weight:800;color:var(--rojo)}

/* segmentos */
.seg{display:flex;flex-direction:column;gap:.4rem;padding:1.3rem;border-radius:var(--radio);background:#fff;border:1px solid var(--masa-2);text-decoration:none;color:var(--cacao)}
.seg:hover{border-color:var(--rojo);color:var(--cacao)}
.seg strong{font-family:var(--f-display);font-size:1.15rem}
.seg span{color:var(--cacao-2);font-size:.95rem}

/* producto ancla */
.ancla{background:var(--cacao);color:#f6ebe1;border-radius:22px;overflow:hidden}
.ancla .split{gap:0}
.ancla-copy{padding:clamp(1.8rem,4vw,3.5rem)}
.ancla h2{color:#fff}
.ancla p{color:#e7d6c8}
.ancla .ph{border-radius:0;aspect-ratio:auto;height:100%;min-height:320px}
.ancla .check li::before{background:var(--mantequilla);color:var(--cacao)}

/* listas con check */
.check{list-style:none;padding:0;margin:1rem 0;display:grid;gap:.55rem}
.check li{position:relative;padding-left:2rem}
.check li::before{content:"✓";position:absolute;left:0;top:.15rem;width:1.35rem;height:1.35rem;border-radius:50%;background:var(--rojo);color:#fff;font-size:.78rem;font-weight:900;display:grid;place-items:center}

/* pasos */
.pasos{counter-reset:paso;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem;list-style:none;padding:0;margin:0}
.pasos li{counter-increment:paso;background:#fff;border-radius:var(--radio);padding:1.4rem;border:1px solid var(--masa-2)}
.pasos li::before{content:counter(paso);display:grid;place-items:center;width:2.4rem;height:2.4rem;border-radius:50%;background:var(--rojo);color:#fff;font-family:var(--f-display);font-weight:800;font-size:1.2rem;margin-bottom:.8rem}
.pasos h3{margin-bottom:.3rem}
.pasos p{margin:0;color:var(--cacao-2)}

/* tabla de especificaciones */
.ficha{width:100%;border-collapse:collapse;font-size:.97rem}
.ficha th,.ficha td{text-align:left;padding:.7rem .8rem;border-bottom:1px solid var(--masa-2);vertical-align:top}
.ficha th{width:38%;color:var(--cacao-2);font-weight:700}
.tabla-wrap{overflow-x:auto}

/* FAQ */
.faq{display:grid;gap:.7rem;max-width:820px}
.faq details{background:#fff;border:1px solid var(--masa-2);border-radius:12px;padding:0 1.1rem}
.faq summary{cursor:pointer;font-weight:800;padding:1rem 0;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.3rem;line-height:1;color:var(--rojo)}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--cacao-2);padding-bottom:1rem;margin:0}

/* CTA final */
.cta{background:var(--rojo);color:#fff;border-radius:22px;padding:clamp(2rem,5vw,3.5rem);display:grid;grid-template-columns:1.4fr 1fr;gap:1.5rem;align-items:center}
.cta h2{color:#fff;margin-bottom:.3rem}
.cta p{color:#ffe3e0;margin:0}
.cta .btns{justify-content:flex-end;margin:0}

/* migas */
.migas{font-size:.88rem;color:var(--cacao-2);padding-top:1.2rem}
.migas ol{list-style:none;display:flex;flex-wrap:wrap;gap:.4rem;padding:0;margin:0}
.migas li+li::before{content:"›";margin-right:.4rem;color:var(--masa-2)}
.migas a{color:var(--cacao-2)}

/* formulario */
.form-box{background:#fff;border:1px solid var(--masa-2);border-radius:20px;padding:clamp(1.3rem,3vw,2.2rem);box-shadow:var(--sombra)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem 1.1rem}
.campo{display:flex;flex-direction:column;gap:.35rem;min-width:0}
.campo.full{grid-column:1/-1}
.campo label,.campo legend{font-weight:800;font-size:.92rem}
.campo input,.campo select,.campo textarea{font:inherit;font-size:1rem;padding:.75rem .85rem;border:1.5px solid var(--masa-2);border-radius:10px;background:#fff;color:var(--cacao);width:100%}
.campo input:focus,.campo select:focus,.campo textarea:focus{border-color:var(--rojo);outline:none;box-shadow:0 0 0 3px rgba(200,32,47,.15)}
.campo fieldset{border:0;padding:0;margin:0}
.chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:.35rem}
.chips label{display:inline-flex;align-items:center;gap:.4rem;border:1.5px solid var(--masa-2);border-radius:999px;padding:.45rem .85rem;font-weight:700;font-size:.92rem;cursor:pointer;background:#fff}
.chips input{accent-color:var(--rojo);width:auto}
.chips label:has(input:checked){border-color:var(--rojo);background:#fff2f1}
.hp{position:absolute!important;left:-5000px!important;width:1px;height:1px;overflow:hidden}
.nota{font-size:.85rem;color:var(--cacao-2)}
.form-msg{margin-top:1rem;padding:.9rem 1rem;border-radius:10px;font-weight:700}
.form-msg.ok{background:#e9f7ef;color:#155d35}
.form-msg.err{background:#fff0ef;color:#8d1620}
.o-wa{display:flex;align-items:center;gap:.8rem;margin-top:1rem;color:var(--cacao-2);font-weight:700}

/* contacto */
.datos{list-style:none;padding:0;margin:0;display:grid;gap:1rem}
.datos li{display:flex;gap:.8rem;align-items:flex-start}
.datos strong{display:block}

/* footer */
.footer{background:var(--cacao);color:#e7d6c8;margin-top:4rem;font-size:.95rem}
.footer .wrap{padding-block:3rem 1.5rem}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2rem}
.footer h4{font-family:var(--f-display);color:#fff;font-size:1.05rem;margin:0 0 .8rem}
.footer ul{list-style:none;padding:0;margin:0;display:grid;gap:.45rem}
.footer a{color:#f3e6da;text-decoration:none}
.footer a:hover{color:#fff;text-decoration:underline}
.footer .legal{border-top:1px solid rgba(255,255,255,.15);margin-top:2.5rem;padding-top:1.2rem;display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;font-size:.85rem;color:#c9b4a6}

/* WhatsApp flotante */
.wa-float{position:fixed;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:60;width:58px;height:58px;border-radius:50%;background:var(--verde-wa);display:grid;place-items:center;box-shadow:0 8px 22px -6px rgba(0,0,0,.45)}
.wa-float:hover{transform:scale(1.05)}

/* responsive */
@media (max-width:960px){
  .hero .wrap,.split,.cta{grid-template-columns:1fr}
  .g4{grid-template-columns:repeat(2,minmax(0,1fr))}
  .g3{grid-template-columns:repeat(2,minmax(0,1fr))}
  .franja ul{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .cta .btns{justify-content:flex-start}
  .menu-btn{display:block}
  .nav{display:none;position:absolute;left:0;right:0;top:100%;background:#fff;flex-direction:column;align-items:stretch;padding:.6rem 20px 1rem;border-bottom:1px solid var(--masa-2);box-shadow:var(--sombra);max-height:75vh;overflow:auto}
  .nav.open{display:flex}
  .nav .dd-menu{position:static;display:block;box-shadow:none;border:0;padding:0 0 0 .8rem}
  .nav .dd>button{display:none}
  .header .wrap{position:relative}
  .ancla .ph{min-height:240px}
}
@media (max-width:620px){
  body{font-size:16px}
  .g2,.g3,.g4,.pasos,.form-grid{grid-template-columns:1fr}
  .franja ul{grid-template-columns:1fr 1fr;font-size:.9rem}
  .footer-grid{grid-template-columns:1fr}
  .logo img{height:44px}
  .btns .btn{flex:1 1 100%}
}
@media (prefers-reduced-motion:reduce){
  *{transition:none!important;scroll-behavior:auto!important}
}
.hero-figure .ph.tall{max-height:540px;aspect-ratio:auto;height:540px}
@media (max-width:960px){.hero-figure .ph.tall{height:auto;aspect-ratio:4/3}}
@media (max-width:620px){.topbar span{display:none}}